New Pew Internet research shows that health info is the 3rd most popular activity online, after emailing and search across the generations for 2010. Full article can be found via Mashable.
I am surprised that health info ranks so highly before shopping, video watching and other online activities we take for granted these days. Just re-enforces the message that digital as a channel in health communication is key, and as pharma we should play an active role in this communication channel.
Can your audience find your content, and is it delivered in the way they are looking for, because they are looking!